I actually can't say that UK is that obsessed with beauty from my observations. I mean, media is filled with pictures of gorgeous women and tips on how to lose weight as Cool Bee says, but people in real life look rather laid back. When I came to London for the first time, one of the first things I've noticed was that there are a lot more women who are overweight and that women are much more laid back when it comes to clothes. I mean, in my country some girls don't even take trash out without putting their mascara on and some girls go to school in high heels from like 7th grade (..I'm definitely not one of them, though

) and here in London it's not a big deal to go to Tescos (supermarket) in your pijamas. I've also noticed that overweight women are not as self-conscious, which is a good thing in my opinion. I work in parties now and there are many women who are really overweight, but they're in mini dresses. You almost never see that in my country (usually people are outraged if an overweight women puts on a short top which makes like three centimeters of her belly visible). It seems that women don't care that much about their looks as they do in Eastern Europe
I have to say that guys in general look way better here style-wise
I know that in UK people in general take care about their looks than in US. I remember I asked American guy what was the first thing he noticed when he came to UK. He said that people there are way less overweight people and that people dress up a lot here in London. The exact opposite of my first impression