Also, the fact that he made it "secret" tells us a lot. In my experience, whenever I'm working on something secret, it's far easier to drop it, because I have no accountability. There are no expectations from others. By keeping his project secret, Steve didn't have to explain anything later or own up to the fact that he dropped it. The fact that it was secret shows that Steve was probably unsure of his idea, otherwise he'd "Broadcast His Desires", wouldn't he?
The only other possibility I can think of is that Steve has miscalculated the time it would take him to get from A to B. Perhaps he expected results within a year; but if the project really is that big, it's not a surprise that it's taking longer than one year for us to see the effects.