I don't think there's anything wrong with the tone. A lot of us travel through life on autopilot from time to time; we are stuck in a cycle. Steve/Erin just jolted people out of their routine for a little bit. It might have been a little uncomfortable, but that doesn't make it wrong -- it was just in contrast to social norms. The post was titled "Even Salespeople are Human" because they are not acting human, they are just going through the motions. The reality-check forced them to acknowledge their humanity for a little bit.