Originally Posted by Brutha
The intention of Reddit was never to give marketers a way to promote their websites.
Today being the front page of the internet means being a message board.
But the intention of Reddit WAS to share cool sites. When you use the mobile app, and shake it, it brings you to the next site shared, like StumbleUpon, not a self.reddit.
And message boards are like the back porch of the internet where people hang out and talk about what's going on in the Kitchen...or on the front page. The front page analogy implies discovery, like a newspaper, not editorials.