I have that same experience -- when I dive into the discomfort, it begins to dissipate immediately as soon as I begin the words, "Who I am is...." Rather than struggle to feel uncomfortable, I just allow it to be whatever it is and reclaim whatever power is there to reclaim, and then do the process again on what's left. It rarely takes more than twice to get really present to limitless creative power, but there have been a couple of times when I got frustrated because it wasn't "reclaiming," and so I did the process on THAT -- on that frustration.
Have you read Breaking Loose from the Business Game? It's an updated version, and I like the way the process is presented in there better, and I also think it does a better job of going into getting what there is to learn, really *getting* how you created what you've created in a very "practical" (inside the Game) way. My feeling is that if you just reclaim your power without getting those learnings, it's not nearly as effective or fun.
So, you might want to give that a try and see how it goes: do the process on your discomfort, and also look boldly at how exactly you created what made you uncomfortable - how you were at cause in the matter. I think that's where the gold is.