Ubermensch Day #38: Ethical Marketing
Meditate like a monk:
Meditated for 5 minutes. (total accumulated time: 25 minutes). I inhale through my nose, exhale through my mouth. Hands clasped and rested at the navel, just like how the old monk guy instructed. I breathed in and out. A swirling storm of thoughts pass through my mind. The thoughts come and quickly dissipate. That’s it, nothing more, nothing less.
Exercise like a War God:
Marched to the gym all giddy like a school girl. Today is the start of my new regiment, 5/3/1. Did 3×5 overhead press, the heaviest set I was lifting 70 lbs, it kinda looks embarassing but I remind myself to stick exactly to the prescribe routine instead of going heavier. I’m glad I did, because the accessory work 5 x 15 dips and 5 x 10 chin ups is tiring. I did 40 chin ups (rep: 10, 10, 8, 6, 6) and 32 dips (10, 10, 6, 6) and called it a day. Holy crap it’s tiring.
I work out with a demon like intensity and I don’t talk nor look at people, especially the attention seeking females wearing booty shorts to the gym in the middle of winter. Listen to self improvement audio (15 minutes) while doing yoga stretches:
Listened to Frank Kern “Core Influence: how to make ots of people do almost anything … but in a cool way”, (33 mins out of 1:56 hr). Two steps for mass influence – step #1: know what you want, and who you really are. Step #2: know what your market really wants, and know who they are. People have 2 identity: shell identity, and core identity. Shell identity is their day job “Bob the bank teller”. Core identity is what they dream to be, “Bob the rock star”. Core identity is people’s deepest desire; Bob as a kid nevre wanted to be a banker, he wanted to be a rockstar. Held identity is held back by circumstance and lack of knowledge. Two way to influence people – head to head, or core influence. Use core influence to sell more things.
Very interesting video, I would tempt to watch more but NO. 15 MINUTES PER DAY, BABY. Let me tell you why: I downloaded the video back in Oct 30, and tried to watch 1 hour of it in one sitting. It didn’t work out and I left it collecting digital dust until now.
It’s going to take me 6 days to finish watching this seminar. Read a fascinating book:
Read 23 pages of Aaron Wall SEO Book. (200/200 pages) He talks about selling SEO service and then ends with some cliff notes. Interesting book, kinda like a brief basic overview guide to SEO, the most important task being getting links with proper archor links to the money page.
Learn a foreign language:
1 hour of learning hangul, I like the method of writing it down on paper better then flash cards. Memorized the 10 vowels pretty good, plus the 14 consonants
ㄱ ㄴ ㄷ ㄹ ㅁ ㅂ ㅅ ㆁ ㅋ ㅌ ㅍ ㅈ ㅊ ㅿ ㅇ ㅎ (consonants)
ㅏ ㅑ ㅓ ㅕ ㅗ ㅛ ㅜ ㅠ ㅡ ㅣ(vowels)
I learned the consonants paired up with 1 vowel, for example, the vowel ㅏ paired up a consontant ㅎ is “ha” (ㅎㅏ) however I need to learn how to pronounce the consonants without pairing up the vowels. What if the pair is ㅎㅕ I would have a hard time to read and pronounce it.
Word of the day #1: mendacious / adjective / telling lies, especially habitually
Word of the day #2: auspicious – adjective – favored by fortune; prosperous; fortunate. – example: It’s been an auspicious morning for the new facility. Building an online business (Yeah!):
Wrote 500 words, 1 page for health niche website (Progress: 18/50 pages)
Woke up at 10:00 PM, ate something, sat down to write. I have writer’s block. Go downstairs to eat something, make myself coffee and tea. Go back upstairs to write, the words flow out more effortlessly now. Have a head ache, I think my brain is burning too many calories.
Upcoming things to do with the website:
Watch something inspiration:
- Hire someone to create a logo for branding
- Write 1000 words per day (2 pages) for website
watched 3 episodes of Honey And Clover II (10/12 episodes). A Hagu-chan, an awkward 18 years old art student got into an accident and teared her tendons on her arm. She might not able to draw again. In her hospital bed, she says: “People eat and sleep … but what else are they suppose to do in life? What if I can’t draw again?” Makes me think of life as a blank canvas, some people paint their life with beautiful pictures and live a life of success while others vomit on their canvas, living a life of squalor or mediocrity. Oh Hagu-chan I cried manly tears for you, why is it such a sad story ;__;
Daily Conclusion – what Ubermensch thinks:
I think everyone is inherently good (except for feminists), therefore I will be ethical when it comes to marketing. I will build websites that has value – that motivates, inspire, and transform people for the better. This also means not promoting crappy products that doesn’t work (Ahem, something I admittedly done in th past)
I mean, not all marketers are liar.
I want to be a new breed of marketers – nonchalant , cool – but more importantly, being honest and hype free I call it a more “holistic” approach to marketing, like a friend that recommends a product because it’s cool, unlike a desperate car salesman hyping some crappy product that doesn’t work. (Hello Ab Master!)