I've begun to think (I'm not sure yet) that corporate culture is a great place to start. Not only is being more aware healthier for all involved, in the long run it's more profitable. The only downfall I see is that corporate culture becomes more enlightened, more people will leave it.
Kinda puts you in a circle there.
What we need there are enlightened corporate leaders, and that seems like a lot to ask of any conscious person. Try asking Steve if he'd go and become a corporate VP and I don't think you'd see much eager acceptance!