I've been reading the forums for quite some time. This is the first time I've decided to jump in and post.
The way I see it serving yourself and serving others and sides of the same circle.
If you wish abundance for yourself because you have a healthy love for yourself you will create that abundance by serving and helping others well.
If you wish abundance for yourself because of fear (of poverty, abandonment, etc.) you will create that abundance through control and manipulation of others.
If you are serving the greater good from a place of love you will take care of yourself as well as other people.
If you are serving the greater good from a place of fear you will neglect yourself and may not be giving real value to others.
I fail to see how fear is a good motivator. It may motivate someone to make money or build walls, but will they enjoy any of their accomplishments? Will they end up like Conrad Black?
Serving the greater good from a place of fear also seems to end up in self-destruction. We see this in environmentalists who suffer from depression and suicide.
Perhaps the highest motivation is unique to each individual and that is why it is so important to really know ourselves and make conscious choices.