I think what everyone is saying is that your site needs a more cohesive "look and feel" if you want it to be successful. People won't trust the content if its not presented clearly.
You don't need to know html, just find a good template that you can fill in with your own data and articles.
Here are a couple samples you can use if you want. The zip files contain all of the PSD sources so you can modify the graphics as needed.
Vet Tech Jess - Animal Pet Articles! http://puredemo.net/vettechjess.zip
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Vet Tech Jess - Animal Pet Articles! http://puredemo.net/vettechjess2.zip
If you need any help with the process, let me know.