Why I Haven’t Hired a Web Designer

July 1st, 2014 by Steve Pavlina

Some people ask me why my website design looks so outdated. One reason is that I’m not much of a web designer myself (being color blind can be a minor obstacle there). The other reason is that the web designers who have approached me haven’t been very good at selling — to me. They try to sell me on features and style changes and giving me good deals. Sometimes they offer to update or modernize my website for free.

Then they ask me what I want. What features would I like to see? What other sites have a look I’d like to model?

And immediately I know this isn’t someone I’d want to work with.

Sometimes I visit their websites, which look very nice. Then I read one of their blog posts, where they complain about working with clients who don’t know what they want. This immediately tells me that this person is not a real designer. S/he is a coder pretending to be a designer.

When it comes to web design, I don’t know what I want, at least in terms of specifics and features. I don’t know what I should want. I don’t know what to ask for. I haven’t kept up with all the latest web design features and possibilities. I’ve spent much more time focusing on the ideas I share rather than the packaging used to present them.

I do, however, recognize that the packaging matters to some.

If I hire a designer, I want them to do some actual design. I don’t need a site to please me. I want a site that pleases my readers. But more importantly, I would like a site that looks and feels inspired, in the same way that the content is inspired. That’s what I want — inspiration. Now which designer is willing to tackle the risk of interpreting that? I take this risk all the time — when I write and speak — and I must deal with the possibility that my audience won’t agree with my inspired ideas. So why should I accept anything less from a web designer who wants to work with me?

When I was a game developer during the 90s, my work included designing new games as well as new levels for games. I couldn’t simply ask the players what they wanted and give it to them. All they would know to ask for would be sequels to existing games. They don’t know how to speak the language of game design. Figuring out what kinds of experiences would be fun for them was my job. And it was a difficult one.

I don’t need a designer to come to me and say, “Tell me what you want, and I’ll give it to you.”

When someone says that, I perceive them as trying to avoid doing the real, high-level design work. They just want to handle the low-level decisions and the coding. There’s nothing wrong with favoring those parts of the work, unless you promote yourself as a designer.

If I knew all the features I wanted and how I wanted the site to look, I could code it myself. I know HTML, CSS, PHP, MySQL, JavaScript, and many other programming languages. I know how to make things appear on the screen where I want. I can even do a bit of artwork as needed (I’m not saying I’m good at art though). If I were to see another website and wanted to copy its look and functionality, I could do that with relative ease, even if it required learning a new programming language or two.

You might think that someone like me would be a halfway decent client for a skilled web designer. I have a high-traffic site that’s been online for almost 10 years. I have money to pay someone. I’m willing to pay someone. I could really use a new website, and many of my readers would agree, so the demand is there.

Perhaps I’m being a bit Ayn Rand-ish in my attitude, but I’d like a website with an honest and purposeful design, something that aligns beautifully with the content. Do I know what that would look like and what features it would have? Heck no. But a real designer should be capable of making those decisions.

As far as I can tell, I haven’t met a real web designer yet… as in someone who embraces the difficult work of design.

Real design is going to require some iteration. It’s going to involve some risk. Real designers know this.

I think the less confident designers are afraid to tell their clients the truth about design work, fearing that if their clients knew the truth, no one would hire them. So they play it safe. They fall back on being coders because coding up a known feature set is more predictable. On the coding side, they can offer more reliable estimates. There’s less risk of having their work rejected. But I reject them up front for being too timid.

I’m not interested in throwing money away on a dysfunctional artsy website, but I’m not afraid of taking some risk when it comes to design. Call me crazy, but I think it would be fun to work with a real designer with the courage and willingness to do something inspired… especially with this particular website.

Where are those kinds of web designers? Do they exist?



Steve Recommends
Here are my recommendations for products and services I've reviewed that can improve your results. This is a short list since it only includes my top picks.

Site Build It! - Use SBI to start your own money-making website
Getting Rich with Ebooks - Earn passive income from ebooks
Lefkoe Method - Permanently eliminate a limiting belief in 20 minutes
PhotoReading - Read books 3 times faster
Paraliminals - Condition your mind for positive thinking and success
The Journal - Record your life lessons in a secure private journal
Sedona Method (FREE audios) - Release your blocks in a few minutes
Life on Purpose - A step-by-step process to discover your life purpose

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Why I’m Not Recording CLW

June 30th, 2014 by Steve Pavlina

Several people have asked about recording or streaming the upcoming Conscious Life Workshop, but I don’t intend to do that.

CLW isn’t that kind of event. It’s going to be way too interactive, and the transformational value is experiential. To watch a recording would be like trying to learn how to drive a car by watching videos of people learning to drive. You might learn some minor details that way, but you still won’t know how to drive. Watching other people go through the experience isn’t the point. The point is for you to have the experience.

Making money without a job is a learnable skill, but I think it’s best learned with an active, fully engaged, and physically present approach. If the information alone were enough, then you’d be earning plenty of money just by reading about it. I’ve certainly written a lot about this already. Was that enough for you to get the results you wanted? Maybe for some, the information was a piece to the puzzle. But when it comes to income generation, many people need a lot more help than that. They need help gaining experience and getting into action. Reading about it and doing home study courses aren’t enough.

This workshop is for helping people get into action and start creating results. The social environment we create together is a significant part of that. While it’s true that some aspects of this are mindset-related, even those aspects are best learned experientially, such as through hands-on exercises, games, and challenges.

I want to give you some real practice at creating income streams. I’d especially like to help you get moving on a viable new income stream before you leave the workshop. I think that would be much more valuable than sending you home with many pages of notes. I’d like to see you taking some real action steps as part of the workshop. I don’t want to just tell you what the steps are — I’d like to help you do them too.

So to use an analogy, this workshop isn’t a lecture on how to go skydiving. It’s more like getting into the plane and doing your first jump. This is for people who actually want to start creating new income streams. Let’s help you start funding your path with a heart.

If you feel a little anxious or nervous about this, I think that’s a good thing. It means you care. It means the results will matter to you. It means that being in a room full of like-minded people to assist and support you will be especially helpful for you. Where else are you going to get that opportunity?

I understand and appreciate that it isn’t practical for some people to attend CLW. However, I’m unwilling to make any sacrifices to produce a watered down info product from this, even if it might generate significant income for me. What excites me about this is the chance to work with people face to face and to help them discover and start implementing ways to fund their desired lifestyles. I find the idea of helping people kick off new income streams very stimulating.

This workshop is intended to help people fast-forward. For this type of event to work, we need people who are motivated to start creating results, people who are ready for change. That will create a truly exciting atmosphere for transformation. So I think it’s a good thing that it takes a bit of effort and commitment to attend. It means that everyone else you meet at CLW will have made a similar commitment, so you can count on them to encourage and support you on your path because they want results just as much as you do.

I only started promoting CLW about 5 days ago, and we’re already into double-digit registrations now, including some from outside the USA. That’s really good considering that CLW is still 7+ weeks away. I recognize some of the names from past workshops, but we also have several first-time attendees signed up. Come join us! :)



Steve Recommends
Here are my recommendations for products and services I've reviewed that can improve your results. This is a short list since it only includes my top picks.

Site Build It! - Use SBI to start your own money-making website
Getting Rich with Ebooks - Earn passive income from ebooks
Lefkoe Method - Permanently eliminate a limiting belief in 20 minutes
PhotoReading - Read books 3 times faster
Paraliminals - Condition your mind for positive thinking and success
The Journal - Record your life lessons in a secure private journal
Sedona Method (FREE audios) - Release your blocks in a few minutes
Life on Purpose - A step-by-step process to discover your life purpose

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