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Productivity Category Archive

15 Second Marketing

Wednesday, March 18th, 2009

Have you ever heard of an elevator pitch? That’s when someone casually asks, “What kind of work do you do?” and you give them a brief answer in roughly the time span of an elevator ride.
The people who hear your elevator pitch could be potential business partners or clients, or they could be strangers you meet at [...]

Goals Into Habits

Tuesday, February 10th, 2009

Whenever you set a new goal, you’re unlikely to achieve it unless your habits already support it. If your goal runs afoul of your current habits, you’ll need to change your habits in order to achieve your goal.
Suppose you set a goal to write a book, but you aren’t already in the habit of writing [...]



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