Branding, brand management, and brand strategy are rooted in fear and are completely unnecessary. This is true whether we’re talking about business, product, organizational, or personal branding. The primary aim of branding is control. But people don’t generally like to be controlled. So branding is largely done at the subconscious level; if it were done [...]

Recently I attended the Winnipeg Fringe Festival, which is a festival of theatrical shows. This one included 30 venues with rotating shows running 12 hours per day. I managed to see 25 plays in 5 days, including musicals, comedies, murder mysteries, clown shows, acrobatics, performance poetry, and more. I was very impressed with the talent of [...]