It’s true that you don’t need to create a formal business plan in order to start a business. You can kickstart a business very quickly without having to plan out every detail in advance. That said, there can be tremendous value in planning. Thinking through a business in advance is hard work and requires deep [...]

Put your head underwater and keep it there for a while. You’ll soon realize that you’re 100% committed to breathing. Notice that you don’t make excuses not to breathe. Notice that you don’t worry about motivating yourself to breathe. Notice that you don’t need to justify your desire to breathe. You just breathe. Commitment is [...]