Archive for March, 2009

15 Second Marketing

Wednesday, March 18th, 2009

Have you ever heard of an elevator pitch? That’s when someone casually asks, “What kind of work do you do?”¬†and you give them a brief answer in roughly the time span of an elevator ride. The people who hear your elevator pitch could be¬†potential business partners or clients, or they could be strangers you meet […]

Leveling Up

Thursday, March 12th, 2009

When people fail to move forward in the direction of their dreams, a common excuse is “I don’t know how.” They claim that a lack of know-how is the key factor holding them back in life. For example, people write to me all the time saying that they wish they could start a successful blog, […]