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How to Build a High-Traffic Web Site (or Blog)

January 24th, 2006 by Steve Pavlina          Email this article to a friend Email this article to a friend

Since posting my 2005 traffic figures recently, I’ve received many questions about how I was able to start this web site from scratch and build its traffic to over 700,000 visitors per month (Jan 2006 projection) in about 15 months — without spending any money on marketing or promotion.  Building a high-traffic web site was my intention from the very beginning, so I don’t think this result was accidental.

My traffic-building strategy isn’t based on tricks or techniques that will go out of style.  It’s mainly about providing genuine value and letting word of mouth do the rest.  Sadly, this makes me something of a contrarian today, since I happen to disagree with much of what I’ve seen written about traffic-building elsewhere.  I do virtually no marketing for this site at all.  My visitors do it for me, not because I trick them into doing it but simply because they want to.

Here are 10 of my best suggestions for building a high traffic web site:

1. Create valuable content.

Is your content worthy of being read by millions of people?  Remember that the purpose of content is to provide value to others.  Do you provide genuine value, and is it the best you’re capable of providing?

When I sit down to write, I sometimes imagine myself standing on an outdoor concert stage before an audience of a million people.  Then I ask myself, “What shall I say to this audience of fellow human beings?”  If a million people each spend five minutes on this site, that’s nearly 10 person-years total.  I do my best to make my writing worthy of this differential.  I don’t always succeed, but this is the mindset that helps me create strong content.

Think about the effect you want your writing to have on people.  Since I write about personal growth, I want my writing to change people for the better.  I want to expand people’s thinking, to raise their consciousness, and to help them eliminate fear from their lives.  If my writing doesn’t change people’s thinking, actions, or awareness, then my value isn’t being transferred well enough.

When you focus on providing real value instead of churning out disposable content, your readers will notice.  And they’ll refer others to your site — in droves.  I typically see at least 10 new links to my site appearing each day (mostly via trackbacks but also via vanity feeds).  I’m not going out and requesting those links — other bloggers just provide them, usually because they’re commenting on something I’ve written.  Many fellow bloggers have also honored StevePavlina.com with a general recommendation for the entire site, not just links to my individual blog posts.  It’s wonderful to see that kind of feedback.

Strong content is universally valued.  It’s hard work to create it, but in the long run it generates lots of long-term referral traffic.  I’d rather write one article I’m really proud of than 25 smaller posts.  It’s been my experience that the best articles I write will outperform all the forgettable little posts I’ve made.  Quality is more important than quantity.  Quantity without quality, however, is easier, which is one reason so many people use that strategy.  Ultimately, however, the Internet already contains more quantity than any one of us can absorb in our lifetimes, but there will always be a place for good quality content that stands out from the crowd.

If you have nothing of genuine value to offer to a large audience, then you have no need of a high-traffic web site.  And if there’s no need for it, you probably won’t get it.  Each time you write, focus on creating the best content you can.  You’ll get better as you go along, but always do your best.  I’ve written some 2000–word articles and then deleted them without posting them because I didn’t feel they were good enough.

2. Create original content.

Virtually everything on this site is my own original content.  I rarely post blog entries that merely link to what others are writing.  It takes more effort to produce original content, but it’s my preferred long-term strategy.  I have no interest in creating a personal development portal to other sites.  I want this site to be a final destination, not a middleman.

Consequently, when people arrive here, they often stick around for a while.  Chances are good that if you like one of my articles, you may enjoy others.  This site now has hundreds of them to choose from.  You can visit the articles section to read my (longer) feature articles or the blog archives to see an easy-to-navigate list of all my blog entries since the site launched.

Yes, there’s a lot to read on this site, more than most people can read in a day, but there’s also a lot of value (see rule #1).  Some people have told me they’ve read for many hours straight, and they leave as different people.  I think anyone who reads this site for several hours straight is going to experience a shift in awareness.  When you read a lot of dense, original content from a single person, it’s going to have an impact on you.  And this content is written with the intention to help you grow.

Although I’m not big on competing with others, it’s hard to compete with an original content site.  Anyone can start their own personal development web site, but the flavor of this site is unique simply because no one else has had the exact same experiences as me.

While I think sites that mainly post content from others have the potential to build traffic faster in the beginning, I think original content sites have an easier time keeping their traffic, which makes for a more solid, long-term foundation.  Not everyone is going to like my work, but for those that do, there’s no substitute.

3. Create timeless content.

While I do occasionally write about time-bound events, the majority of my content is intended to be timeless.  I’m aware that anything I write today may still be read by people even after I’m dead.  People still quote Aristotle today because his ideas have timeless value, even though he’s been dead for about 2300 years.  I think about how my work might influence future generations in addition to my own.  What advice shall I pass on to my great grandchildren?

I tend to ignore fads and current events in my writing.  Wars, natural disasters, and corrupt politicians have been with us for thousands of years.  There are plenty of others who are compelled to write about those things, so I’ll leave that coverage to them.

Will the content you’re creating today still be providing real value in the year 2010?  2100?  4000?

Writing for future generations helps me cut through the fluff and stay focused on the core of my message, which is to help people grow.  As long as there are people (even if our bodies are no longer strictly biological), there will be the opportunity for growth, so there’s a chance that at least some of what I’m creating today will still have relevance.  And if I can write something that will be relevant to future generations, then it will certainly be relevant and meaningful today.

In terms of traffic building, timeless content connects with people at a deeper level than time-bound content.  The latter is meant to be forgotten, while the former is meant to be remembered.  We forget yesterday’s news, but we remember those things that have meaning to us.  So I strive to write about meanings instead of happenings.

Even though we’re conditioned to believe that news and current events are important, in the grand scheme of things, most of what’s covered by the media is trivial and irrelevant.  Very little of today’s news will even be remembered next week, let alone a hundred years from now.  Certainly some events are important, but at least 99% of what the media covers is irrelevant fluff when viewed against the backdrop of human history.

Ignore the fluff, and focus on building something with the potential to endure.  Write for your children and grandchildren.

4. Write for human beings first, computers second.

A lot has been written about the optimal strategies for strong search engine rankings in terms of posting frequency and post length.  But I largely ignore that advice because I write for human beings, not computers.

I write when I have something meaningful to say, and I write as much as it takes to say it.  On average I post about five times per week, but I have no set quota.  I also write much longer entries than most bloggers.  No one has ever accused me of being too brief.  My typical blog entry is about 1500–2000 words, and some (like this one) are much longer.  Many successful bloggers would recommend I write shorter entries (250–750 words) and post more frequently (20x per week), since that creates more search engine seeds for the same amount of writing.  And while I agree with them that such a strategy would generate more search engine traffic, I’m not going to take their advice.  To do so would interfere too much with my strategy of delivering genuine value and creating timeless content.  I have no interest in cranking out small chunks of disposable content just to please a computer.  Anyone can print out an article to read later if they don’t have time to read it now and if the subject is of genuine interest to them.  Part of the reason I write longer articles is that even though fewer people will take the time to read them, for those that do the articles are usually much more impactful.

Because of these decisions, my search engine traffic is fairly low compared to other bloggers.  Google is my #1 referrer, but it accounts for less than 1.5% of my total traffic.  My traffic is extremely decentralized.  The vast majority of it comes from links on thousands of other web sites and from direct requests.  Ultimately, my traffic grows because people tell other people about this site, either online or offline.  I’ve also done very well with social bookmarking sites like del.icio.us, digg.com, and reddit.com because they’re based on personal recommendations.  I’ve probably had about a dozen articles hit the del.icio.us popular list within the past year, definitely more than my fair share.

I prefer this traffic-building strategy because it leaves me less vulnerable to shifts in technology.  I figure that Google ultimately wants to make it easy for its visitors to find valuable content, so my current strategy should be in alignment with Google’s long-term strategy.  My feeling is that Google would be well-served by sending more of its traffic here.  But that alignment simply arises from my focus on providing value first and foremost.

5. Know why you want a high-traffic site.

I write because my purpose in life is to help people become more conscious and aware — to grow as human beings.  I don’t have a separate job or career other than this.  Because my work is driven by this purpose, I have a compelling reason to build a high-traffic web site, one that aligns with my deepest personal values.  More web traffic means I can have a bigger impact by reaching more people.  And over the course of the next few decades, this influence has the potential to create a positive change that might alter the future direction of human civilization.  Most significantly, I want to help humanity move past fear and for us to stop relating to each other through the mechanisms of fear.  If I fail, I fail.  But I’m not giving up no matter how tough it gets.

Those are big stakes, and it might sound like I’m exaggerating, but this is the level at which I think about my work today.  Everything else I do, including building a high traffic web site, is simply a means to that end.  Today I’m just planting seeds, and most of them haven’t even sprouted yet.  A high traffic web site is just one of the sprouts that came about as a result of pursuing the purpose that drives me.  But it is not an end in itself.

What will you do if you succeed in building a high-traffic web site?  If you someday find yourself in the privileged position of being able to influence millions of people, what will you say to them?  Will you honor and respect this position by using it as a channel to serve the highest good of all, or will you throw that opportunity away to pursue your own fleeting fame and fortune while feeding your audience disposable drivel?

Although I launched this web site in October 2004, I’ve been writing articles since 1999, and feedback has allowed me to understand how small slices of my writing have affected certain people in the long run.  After reading something I’ve written, people have quit their jobs, started their own businesses, changed religions, and ended relationships.  While some people might find this level of impact ego-gratifying, for me it intensifies my feeling of personal responsibility for my writing.  I’ve seen that I’m able to have an impact on people, so I damned well better make it a good one.

This “why” is what drives me.  It’s what compels me to go to my computer and write something at 3am and not stop until 10am.  I get inspired often.  The #1 reason I want more traffic is that it will allow me to help more people.  That’s where I direct my ambition for this site, and consequently I’m extremely motivated, which certainly plays a key role in taking action.

6. Let your audience see the real you.

My life and my writing are intricately intertwined, such that it’s impossible to separate the two.  When someone reads this web site, they’ll eventually come to know a great deal about me as a person.  Usually this creates a skewed and inaccurate impression of who I am today because I change a lot over time — I’m not the same person I was last year — but it’s close enough.  Getting to know me makes it easier for people to understand the context of what I write, which means that more value can be transferred in less time.

I’ve told many personal stories on this site, including my most painful and difficult experiences.  I don’t do this to be gratuitous but rather because those stories help make a point — that no matter where you find yourself today, you always have the opportunity to grow in some small way, and no matter how small those changes are, they’re going to add up over time to create massive lifelong growth.  That’s a lesson we all need to remember.

When I find ways to turn some of my darkest experiences into lessons that might help others in similar situations, it actually transforms those painful memories into joyful ones.  They take on new meaning for me, and I can see that there was a positive reason I had to endure such experiences, one that ultimately serves the highest good of all.  Oddly, I now find that it was my darkest times that help create the most light for others.

With respect to privacy, I don’t really care much for it.  I do respect other people’s right to privacy, so when people tell me personal stories via email, I don’t turn around and re-post them to my blog.  But I’m OK with being rather un-private myself.  The need for privacy comes from the desire to protect the ego, which is a fear-driven desire, and fear is something I just don’t need in my life.  My attitude is that it’s perfectly OK to fail or to be rejected publicly.  Trying to appear perfect is nothing but a house of cards that will eventually collapse.

I think allowing people to know the real me makes it possible to build a relationship with my audience that’s based on intimacy and friendship.  I dislike seeing people putting me on too much of a pedestal and using labels like “guru” or “overachiever.”  Such labels create distance which makes communication harder.  They emphasize our differences instead of our similarities.  Communication between equals — between friends — is more effective.

More genuine communication means better connections with your audience, which means more repeat traffic and more referral traffic.  This isn’t a manipulative game though, and excessive or overly dramatic self-disclosure for the purpose of linkbaiting will only backfire.  Your reasons for storytelling must be to benefit your audience.  The traffic benefits are a positive side effect.

7. Write what is true for you, and learn to live with the consequences.

If the stuff I’ve written on this site means I’ll never be able to run for a political office, I can live with that.  I’m willing to write what is true for me, even if it goes against my social conditioning.  Being honest is more important to me than being popular.  But the irony is that because bold honesty is so rare among civilized humans, in the long run this may be the best traffic-building strategy of all.

People often warn me not to write things that might alienate a portion of my visitors.  But somehow I keep doing the opposite and seeing traffic go up, not down.  I don’t treat any subjects as taboo or sacred if they’re relevant to personal growth, and that includes diet and religion.  It’s no secret that I’m a vegan ex-Catholic.  Do I alienate people when I say that torturing and killing defenseless animals for food is wrong?  Perhaps.  But truth is truth.  I happen to think it’s a bad idea to feed cows cement dust and bovine growth hormone, to pack live chickens into warehouses where the ammonia from their feces is strong enough to burn their skin off, and to feed 70% of our grain to livestock while tens of thousands of people die of hunger each day.  I also think it’s a bad idea to pay people to perform these actions on my behalf.  It really doesn’t matter to me that 999 people out of 1000 disagree with me.  Your disagreement with me doesn’t change what went into producing your burger.  It’s still a diseased, tortured, chemical-injected cow, one that was doomed to a very sad life because of a decision you made.  And you’re still responsible for your role in that cow’s suffering whether you like it or not.

That last paragraph is a good example of the kind of stuff I write that makes people want to put me in a cage, inject me with hormones, and feed me cement dust.  It wouldn’t surprise me terribly if that ends up being my fate.

I write what is true for me, regardless of public opinion.  Sometimes I’m in the majority; sometimes I’m not.  I’m fully aware that some of my opinions are unpopular, and I’m absolutely fine with that.  What I’m not fine with is putting truth to a vote.

I take the time to form my own opinions instead of simply regurgitating what I was taught as a child.  And I’m also well aware that there are people spending billions of dollars to make you think that a burger is not a very sad, diseased, tortured, chemical-injected cow.  But I’m going to keep writing to help you remain aware of things like that, even though you may hate me for it.  That defensiveness eventually leads to doubt, which leads to change and growth, so it’s perfectly fine.  I’m good at dealing with defensiveness.

I don’t worry too much about hurting people’s feelings.  Hurt feelings are a step in the right direction for many people.  If I’m able to offend you so easily, to me that means you already recognize some truth in what I’ve written, but you aren’t ready to face it consciously yet.  If you read something from me that provokes an emotional reaction, then a seed has already been planted.  In other words, it’s already too late for you. 

My goal isn’t to convince anyone of anything in particular.  I’m not an animal rights activist, and I don’t have a religion to promote.  My goal is to awaken people to living more consciously.  This requires raising people’s awareness across all facets of their lives, so they can make the big decisions for themselves.  It requires breaking social conditioning and replacing it with conscious awareness and intention.  That’s a big job, but someone has to do it.  And if I don’t do it, then I have to admit I’m just part of the problem like all the other hibernating bears.

A lot has been written about the importance of transparency in blogging, and truth is the best transparency of all.  Truth creates trust, and trust builds traffic.  No games, no gimmicks… just plain old brutal honesty.  Even the people that say they hate you will still come back, and eventually those people will become your most ardent supporters.  Even if they don’t agree with you, they’ll learn they can trust you and that your intentions are honorable, and trust is more important than agreement.

8. Treat your visitors like real human beings.

Even though I’m sitting at my computer writing this, seemingly alone, I know you’re a real human being reading it on the other end.  My apologies to sentient androids who may be reading this years after it’s been written.  You aren’t just a number in my web stats.  Despite the technology involved and the time-space differential between my writing and your reading, there’s still a human-to-human connection between us that transcends time and space.  And that connection matters to me.  I feel its presence whenever I do my best writing.

While I imagine being on a stage in front of a million people when deciding which topic to write about, once I actually get going, I imagine having a one-on-one conversation with a friend.  This means revealing some of myself and being honest, as the last two points already addressed, but it also means genuinely caring about you as a person.  And that’s perhaps one of the best kept secrets of my success as a blogger.  I actually care about helping you grow.  I want you to become more conscious and aware.  I want you to experience less fear in your life.  And my concern for your well-being isn’t conditional upon you liking me.

I happen to think we have a lot more similarities than differences.  Based on what I know about myself, I imagine you’d like your life to be better tomorrow than it was yesterday.  I imagine you’d like to be happier, more fulfilled, and more at peace with yourself.  I also imagine you’re living below your potential and could use some help overcoming fear and solving certain problems to enable you to tap more of that potential.  And finally, I imagine you wouldn’t believe me if I said you can have it all for only $19.95 (as well you shouldn’t).

The reason I work so hard to create original content and then give it away for free is because I want to help as many people as possible.  I genuinely care what happens to this beautiful planet and to the people who live here.  It’s possible I actually value your life even more than you do.  This is the kind of motivation that never wanes.  I sometimes lose sight of it when I get caught up in the details, but the connection is always there, waiting for me to tap into it whenever I want.  This provides me with a wellspring of creative ideas and an inexhaustible passion for contribution.

I don’t need to play stupid marketing and sales games with you.  There’s nothing for you to buy here.  Even if I add some products in the future, I’m not going to try to manipulate you into buying something you don’t need with a slew of false promises.  I might make more money in the short-term by doing that, but it would sever our genuine connection, create a wall between us, and reduce the level of impact I’m able to have.  Ultimately, that approach would lead to failure for me, at least in terms of how I define success.  I can’t help you grow if I violate your trust.

I cannot force anyone to grow who doesn’t want to.  But there are a lot of people on this planet who are now ready to let go of low-awareness living and start pushing themselves to the next level of human existence.  And they need help to get there because it’s a difficult journey, and there are strong forces working against it.

Real human beings helping real human beings is ultimately what traffic growth is all about.  That’s precisely what a link or a referral is.  If you align yourself with the intention of genuinely helping people because you care, you’ll soon find yourself with an abundance of traffic.

9. Keep money in its proper place.

Money is important.  Obviously I have bills to pay.  Money pays for my computer, my high-speed internet connection, my house, and my food.  I just returned yesterday from a vacation that money paid for.  My wife and I had a great time partly because we didn’t have to worry about money at all on the trip.  We did everything we wanted to do without being hampered by a lack of funds.  And this web site paid for it.

It’s important that I generate some money from my work, but it’s not necessary that I extract every possible dollar.  In fact, relative to its traffic levels, I’m seriously under-monetizing this site.  But money is only a means to an end, not an end in itself.  Making a positive contribution to the world is a lot more important to me than money.  Money can be useful in achieving this objective, but human relationships are far more important.  The funny thing is that the less I rely on money, the more of it I seem to have.

I’m already making more money than I need to pay my bills, and my income from this site keeps going up each month.  If I simply keep doing what I’m doing, I’ll probably end up becoming fairly wealthy.  But money is an extremely weak motivator for me.  Very little of what I do today has a profit motive behind it except to the extent that money will fuel more important goals.  That tends to confuse certain people because some of my decisions align with earning money, but many don’t.  While I do consider myself an entrepreneur (at least it’s less isolating than “guru”), I only see money as a tool for enhancing and expanding my contribution.

While many entrepreneurs pursue money for the purpose of becoming wealthy, I chose a different route.  I sought to earn money for the purpose of increasing my freedom.  I don’t want to get myself stuck in a pattern of working for money, so I’m constantly turning down opportunities to make money that would restrict my freedom.  For example, I don’t do any consulting or coaching.  Consequently, my calendar contains very few fixed appointments.  This doesn’t mean I’m idle.  It just means I spend my time doing what I freely choose to do instead of what others would have me do.  I require this level of flexibility to do my best work.

By paying close attention to how I earn money and not just how much I earn, I keep money in its proper place.  This allows me to stay focused on my purpose without getting wrapped up in less important concerns like building a brand, closing sales, or doing phony marketing.

I dislike it when other people use one-dimensional sales and marketing tactics on me, so I avoid using these techniques on this site.  I’ve sort of unplugged myself from the current capitalistic system and set up a side system of my own that I find much more congruent with conscious living.  I would love for other people to have the same level of freedom I enjoy each day.  I’m sure I’ll continue to improve my approach over time, but it’s working wonderfully so far.  Imagine having a business with no products, no inventory, no sales, and no customers, but still generating an abundant positive cashflow.

Since the income generation is largely on autopilot, I can focus my time and energy on creating content instead of on doing marketing or trying to sell something.  And being able to devote so much time to content creation without worrying how I’ll pay my bills makes it a lot easier to build high traffic.

Some business models make it very challenging to build traffic.  You have to spend a lot of time and energy just on lead generation, and then maybe you try to monetize those leads by selling a product or service.  It’s always an uphill struggle.

I give all my best content away for free.  Word of mouth does the rest.  So my traffic building strategy is more like flowing downstream.  It hasn’t been a struggle for me at all.  And once you have sufficient traffic, it isn’t that hard to monetize it without becoming an ogre.

We’ve all heard the expression, “Build a better mousetrap, and they’ll come.”  And we’ve also heard marketing and sales people say that this is just plain wrong — you have to market and sell that mousetrap effectively too.  I say they’re all wrong.  My approach is the equivalent of, “Build a better mousetrap and give it away for free, and they’ll come — and they’ll bring friends too.”

10. If you forget the first nine suggestions, just focus on genuinely helping people, and the rest will take care of itself.

One thing that turns me off about typical self-help marketing is that authors and speakers often position themselves as if they’re the opposite of their audience.  I’m successful and you’re not.  I’m rich and you’re not.  I’m fit and you’re not.  You need me because something is lacking in your life, I have exactly what you lack, and if you pay me (and make me even richer and you poorer), I’ll show you how you can have it too.  And if it doesn’t work for you, it just means you’re even more of an idiot than the people who provided my testimonials.

I’m sure you’ve heard this sort of nonsense many times before.

All of this I’ve-arrived-and-you-haven’t stuff is stupid.  It suggests that life is about destinations and that once you’ve arrived, you’re done growing and can just relax and sip fruity drinks for the rest of your life.  But there’s more to life than border crossings.  If you go from single to married or from non-millionaire to millionaire, that’s fine and dandy.  Crossing the border into parenthood was a big one for me.  But that’s only one day of my life, and to be honest, I didn’t have much control over it except for a decision made nine-months earlier (and it seemed like a pretty attractive idea at the time).  What about all those other days though?

Growing as a human being is something I work on daily.  I’m deeply passionate about my own growth, so naturally I want to share this part of the journey with others.  If I start marketing myself with the “I’m successful and you’re not approach,” I hope someone will come put me out of my misery, since that would mean I’m done growing and ready to die.  I don’t expect to ever be done growing as long as I exist as a human being.  There are always new distinctions to be made and new experiences to enjoy.  And yes… plenty of mistakes to be made as well.

One of the great benefits of focusing on helping others is that it gets fear out of the way.  Without fear you become free to just be yourself.  You’re able to take intelligent risks and remain detached from any specific outcome because the journey is more important to you than the specific stops along the way.  Personally it’s not the destinations that excite me but rather the unfolding process of discovery.  I love the anticipation of wondering what lies around each new bend.

If we are to help each other, we need to be partners in the pursuit of growth, not opponents.  So it makes no sense to put up fake walls between us.  The ego needs walls to protect it, but if we can get past the fear-based needs of the ego, we’ll make a lot more progress.

There are plenty of things I could do with this site that would make me more money or grow traffic faster in the short-term, but I won’t do them because they’ll just put more distance between us.  I’ll be on my side, you’ll be on your side, and we’ll each be slightly afraid of the other.  I’ll be worried that maybe you won’t buy what I’m selling, and you’ll be worried about getting ripped off or taken advantage of.  We’ll just be drinking yet another round of fear, which is exactly the opposite of what we need to grow.

One of my biggest challenges in life right now is figuring out how to help enough people switch their primary polarization from fear to love.  Our emotions are an energy source for us (they drive our actions), and most of the world is still driven by fear energy.  Watching TV news is a good example; we can actually feel energized by watching others suffer.  Hurting animals is another example; we eat their fear for breakfast.  But there’s another fuel for human consciousness, and perhaps the best way to describe it is unconditional love.  This isn’t the squishy emotion of romantic love — it’s a sense of connection to everything that exists and a desire to serve the highest good of all.  Unconditional love, when it becomes one’s primary fuel, cultivates fearlessness.  In this state you still have the biological fight-or-flight response, but you aren’t driven by emotional worries like fear of failure or fear of rejection.  You feel perfectly safe regardless of external circumstances.  And when you have this feeling of unconditional safety, you’re truly free to be yourself, to embrace new experiences, and to grow at a very fast pace.

Personal growth is not a zero-sum game.  If you grow as a human being, it doesn’t harm me.  In fact, ultimately if all of us grow as individuals, it’s going to make this whole planet better for everyone.  When enough people switch their primary polarization from fear to unconditional love, this planet will become a true paradise.  That’s a good thing for all of us, one that’s more important than all the money in the world.

Perhaps you have a less ambitious goal for building web traffic than raising human consciousness and working towards world peace.  That doesn’t matter.  You can still make helping others your primary focus, and if you do that, you’ll find it relatively easy to build a high-traffic web site.  If you align yourself with serving the highest good of all, you’ll receive plenty of help along the way, and best of all, you’ll deserve it.

Do your best to help your visitors out of genuine concern for their well-being, and they’ll help you build your traffic and even generate a nice income from it.  It’s as simple as that.

Final thoughts

Building a high-traffic is incredibly difficult if you’ve never done it before. These tips really only scratch the surface of what you need to know to succeed. Since writing this article, I found an alternative suggestion for those who find it very challenging to build substantial traffic and income online. Please check out Build Your Own Successful Online Business for details.

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68 Responses to “How to Build a High-Traffic Web Site (or Blog)”

  1. Phil Gerbyshak Challenges You to Make It Great! Says:

    How to Build a High Traffic Site (or Blog)

  2. the blog of michael eaton Says:

    Link Dump for Wednesday, January 25, 2006

  3. Adventures in Net Marketing Says:

    Am I Brave Enough?

    There are four feeds that I read consistently, and Steve Pavlini’s blog is one of them. Ever since I discovered Steve’s blog back in the fall, I’ve devoured every article he’s written, and experienced a lot of shifts in my

  4. Sue Young » Blog Archive » Google ads Says:

    […] As I am trying to help my son raise enough for a house deposit, I am willing to try anything legal, ethical and renumerative! Check out Google Adsense and also Steve Pavlina.com  for details and another article by Steve on how to increase web traffic to your site. […]

  5. Generate traffic… lots of it. at WorldJuices | Your source for the latest news in Juices, Pulps, Concentrates, Purees and more! Says:

    […] Steve Pavlina has an interesting (and very long) article on “How to build a High-Traffic Web Site (or Blog)“…His 10 points on how to do this, reflections of his own experience, or not really new, but might be inspirational to some new bloggers/webpublishers. […]

  6. High Traffic Blogging Steve Style: Blog Tips at ProBlogger Says:

    […] Steve Pavlina has another good blog related post on How to Build a High-Traffic Web Site (or Blog) which has some sensible advice in the form of a list. His points are interesting because they are very untechnical and illustrate his own strategy (a successful one from what I can see) to focus very hard upon creating high quality content. Almost every point on his list touches on content creation as being the main focus: 1. Create valuable content. 2. Create original content. 3. Create timeless content. 4. Write for human beings first, computers second. 5. Know why you want a high-traffic site. 6. Let your audience see the real you. 7. Write what is true for you, and learn to live with the consequences. 8. Treat your visitors like real human beings. 9. Keep money in its proper place. 10. If you forget the first nine suggestions, just focus on genuinely helping people, and the rest will take care of itself. […]

  7. Geek Tech » Blog Archive » How to boost your website/blog traffic? Says:

    […] Steve Pavlina’s insightful thoughts about increasing the web traffice. Click here . In his blog he discusses about his personal passion to help lot of people change the way they think and providing the original content to boost a website’s traffice. Although he has taken a different perspective on the food preferences and caustic about it, he has really some good thoughts which could help us out in the long run. […]

  8. The Unkaizened Life » Blog Archive » links for 2006-01-26 Says:

    […] How to Build a High-Traffic Web Site (or Blog) (tags: howto 2do) […]

  9. Fiction etc. » Is this my purpose? Says:

    […] Steve Pavlina’s article How to Build a High-Traffic Web Site (or Blog) delivers a twofold purpose –the first is evident in its title and the second is an awakening of the objective of your blog/web site and what kind of content would you want to post on it. You could say the latter had more impact on me and greatly clarified my new purpose for this blog –that of raising human consciousness and help in any way I can in having an impact on people’s lives even if it is a microscopic ripple. […]

  10. BuildingMyEmpire.com » Does this Blog make me look Fat? Says:

    […] Also you might like to read: Steve Pavlina’s Blog : How to Build a High-Traffic Web Site. [via]   […]

  11. Mmmm…Sacrelicious! :: Today links. :: January :: 2006 Says:

    […] How to Build a High-Traffic Web Site (or Blog) 1. Create valuable content. 2. Create original content. 3. Create timeless content. 4. Write for human beings first, computers second. 5. Know why you want a high-traffic site. 6. Let your audience see the real you. 7. Write what is true for you, and learn to live with the consequences. 8. Treat your visitors like real human beings. 9. Keep money in its proper place. 10. If you forget the first nine suggestions, just focus on genuinely helping people, and the rest will take care of itself. Cat:  Everything under the Sun… | Time: 3:05 am (UTC+9.5)  […]

  12. Espace Deblog » Blog Archive » more traffic for your website.. Says:

    […] thought this blog could do with a little boost in traffic… try webrings…. here is one.. more info on creating traffic here […]

  13. kpont.com | 10 Lists of 10 for Smashing Blog Success Says:

    […] Update 2: OK–just noticed this on LifeHacker How to Build a High-Traffic Web Site (or Blog)–so now my list is a whopping 120 strong. No excuses for bummer of a blog now. […]

  14. The SEO Debate is Alive and Well | Copyblogger Says:

    […] ProBlogger’s Darren Rouse chimes in with an excellent, balanced addition to the growing debate over traditional SEO as applied to blogs. This is the topic that I commented on with SEO Copywriting is Dead, which built upon a couple of posts by Nick Wilson of Performancing and was pushed further along by Steve Pavlina. […]

  15. cuckoobird » Generating Traffic For A Website Says:

    […] Here is a great article from self improvement guru Steve Pavlina about how to build a high traffic website. Most of the things Pavlina says are well documented already, but he has a very inspirational way of saying it. My favorite tidbit is about writing timeless content. Steve says: […]

  16. AmBlogger » AmBloggers Prefer Humans Over Computers? Says:

    […] Steve Pavlina has a long post filled with tips about How to Build a High-Traffic Web Site (or Blog). Point # 4 on the post was Write for human beings first, computers second. Darren Rowse also asks the question “Should Bloggers Write for Humans or Computers?” onProBlogger. […]

  17. Evaluating Ad Modum Digirati, Three Months In • Ad Modum Digirati Says:

    […] I was recently over at Steve Pavlina’s blog reading about “How to Build a High-Traffic Web Site (or Blog)“. It’s one of those things that’s pretty simple to explain and hard to do. Here are his ten bullet points: […]

  18. Couch Blogging » Blog Archive » Motivated by Steve Pavlina Says:

    […] Im in the Process of totally rebuilding my Life. I just went broke with my Ebay Business and I’m having a hard time paying my Bills. I’ve never been in a Situation like this before and it is quite hard right now. My Psyche goes up and down and whenever I’m not motivated and need a few pushing words, it helps me a lot to read on Steve Pavlina’s Pages. How to build a high Traffic Blog […]

  19. ProWeblogs » Como crear un blog de alto tráfico - Generando Ingresos con tus Blogs Says:

    […] En un post anterior vimos las ganancias astronómicas de Steve Pavlina para todo el 2005, un número increible para el poco tiempo que lleva su blog. A raíz de ese post, Steve nos da unos consejos muy interesantes sobre cómo construir tráfico para nuestro blog, no tanto desde la optimización para buscadores, sino desde la creación de valor, y el boca a boca (según Steve, Google le envía menos del 1,5% de tráfico). Estos son los puntos que Steve describe para conseguir tener alto tráfico en el blog, que los desarrolla uno por uno en un largo post : 1. Crea contenido valioso. 2. Crea contenido original. 3. Crea contenido atemporal. 4. Escribe primero para humanos y segundo para computadoras. 5. Sabe por qué podrías querer un blog de alto tráfico. 6. Deja a tu audiencia conocer tu verdadera personalidad. 7. Escribe lo que es verdadero para vos, aprende a vivir con las consecuencias. 8. Trata a tus visitantes como verdaderos seres humanos . 9. Guarda el dinero en su lugar. 10. Si te olvidas de las nueve primeras sugerencias, sólo enfocate en ayudar a la gente genuinamente y el resto vendrá solo. […]

  20. EtherThoughts » links for 2006-01-28 Says:

    […] Steve Pavlina :: How to Build a High-Traffic Web Site (or Blog) Here are 10 of my best suggestions for building a high traffic web site: (tags: blogging traffic tips) […]

  21. Blogsumer » Del.icio.us links van 28 januari 2006 Says:

    […] How to Build a High-Traffic Web Site (or Blog) (tags: weblog howto) […]

  22. MJR/Blog Says:

    Tips to improve your blog

    I’ve seen a few lists recently that I’d I recommend: Jakob Nielsen’s Alertbox … Performancing’s … Lastly, a very new one: How to Build a High-Traffic Web Site (or Blog) by Steve Pavlina - if you just got your confidence back with the “quick an…

  23. سردال » هل تريد زواراً أكثر لموقعك؟ ركز على المحتويات إذاً Says:

    […] كتب ستيف بافلينا في مدونته موضوعاً حول كيفية إنشاء موقع يزوره الكثير من الناس، ويمكن تلخيص المقالة في نقطة واحدة: المحتويات ثم المحتويات ثم المحتويات، ستيف كتب مقالة طويلة، قسمها إلى عشر نقاط أساسية: […]

  24. MindFyre Says:

    How to keep your traffic low.

    Steve Pavlina (the “Wake up and polyphasic sleep” king) has written an excellent post on building a high-traffic web site/blog. As I am getting tired of reblogging, I’m going to take this opportunity to write a like-minded post, dir…

  25. BrianShih.com Says:

    5 things you can do to improve your blog in 1 hour

    It’s been awhile since I’ve actually written something original, and after reading Steve Pavlina’s post on building traffic to your blog, I decided it was time to just do it. There are a lot of posts out there on ways you can increas…

  26. topicalhuman.com » Blog Archive » Steve Pavlina gives advice on generating website traffic Says:

    […] Steve Pavlina has posted a long but very enlightening article here that discuss his methods of generating a lot of traffic for a website. I’m not going to add much to it other than link to it (sorry Steve…), as I don’t really have anywhere near the depth of experience in this subject that Steve obviously possesses. […]

  27. Life Coaches Blog » Blog Archive » Steve Pavlina’s How to Build a High-Traffic Web Site Says:

    […] Steve Pavlina has a great post on How to Build a High-Traffic Web Site (or Blog). Interesting how his list can be applied to how to create an outstanding life as well: […]

  28. Blogosopher » Blog Archive » How to Build a High-Traffic Web Site (or Blog) Says:

    […] How to Build a High-Traffic Web Site (or Blog) […]

  29. Ajay’s Writings on the Wall… » Paraphrasing Steve Pavlina Says:

    […] For Pavlina’s complete inspirational tome, read it here.   […]

  30. Mom and Pop Blog’s Blog » How to build a high traffic website Says:

    […] Before anything else, traffic is important. This is the most sought-after factor that can make or break a website or a blog. I do not want my moms and pops, or even myself, to be writing without anyone reading. This post from Steve Pavlina is a MUST READ. Filed under: Uncategorized Comments: […]

  31. mikesstuff.org » Web Development Says:

    […] http://www.stevepavlina.com/blog/2006/01/how-to-build-a-high-traffic-web-site-or-blog/ […]

  32. Thank You Fellow Bloggers Meme! at Brendan McPhillips.com Says:

    […] The next blogger I want to thank is one of my most favorite, Steve Pavlina. I found Steve’s site by doing a Google search on quitting coffee and found this article. Immediately I knew Steve and I were “kindred spirits”. He was writing about a lot of the things that I’ve been interested in and studying for 20 years namely, personal and spiritual development. All of his articles are interesting but some that have really inspired me to start and grow my blog including How to Build a High Traffic Website (or Blog) and Blogging for Personal Growth. Thank you Steve! Next, I have to thank, not one blogger, but the gang at Performancing.com, particularly Nick Wilson, Chris Garrett and Andy Hagans. These guys are really inspiring and bring a sense of “I did it and you can too” to new bloggers. All of their articles, and the comments that follow, have been extremely helpful but here are three that I want to point out; Chris’ reviews of the available blog software (which was instrumental my decision to use Wordpress), Nick’s straight talking Ten Signs of a Cheap Blog and Andy’s Monetization Makeovers. Thank you Nick, Chris, Andy and all the other contributors at Performancing! […]

  33. Control Yourself • Ad Modum Digirati Says:

    […] This time the idea is that bloggers might be wise to filter their writing a little. Of course some folks take offense at such a thing, but I don’t. It’s just the sort of thing I deal with all the time. In fact it’s not the first time it’s come up. Steve Pavlina mentioned the same basic concept a while back. […]

  34. Life Today » Blog Archive » 3/20 interesting stuff Says:

    […] Very funny post here on The Last Liberal … .  At least he’s honest!  :-)  And the post is kinda creative.  But the cool thing is the Steve Pavlina post that he mentions on how to create a high-hits site. […]

  35. Creating a Better Life Says:

    Will What I’m Doing Bring Me to Where I Want to Go?

    That’s quite a question, and a lot of other questions are buried within it.
    Questions like:
    1.) Where do I want to go?
    2.) What am I doing?
    3.) Is there something more effective that I could be doing?
    If the answer to the original question is yes…

  36. Technology Today - 3/20 interesting stuff Says:

    […] Very funny post here on The Last Liberal … . At least he’s honest! :-) And the post is kinda creative. But the cool thing is the Steve Pavlina post that he mentions on how to create a high-hits site. […]

  37. One Measly Dollar » Blog Archive » links for 2006-03-26 Says:

    […] How to Build a High-Traffic Web Site (or Blog) Some good pointers on where you should be concentrating your energies if hoping to increase your site traffic. (tags: blogging howto) […]

  38. messaginglab’s blog on healthcare trends » links for 2006-01-27 Says:

    […] How to Build a High-Traffic Web Site (or Blog) This information may come in handy for you in the future. If you decide to start a web site, that is. (tags: web, traffic) […]

  39. 伫立在理想的边缘 » Blog Archive » 翻译—How to Build a High-Traffic Web Site (or Blog) Says:

    […] 前面假惺惺地说,Blog是为了自己爽。其实,自己爽,别人也爽是更高的境界。所谓,独乐乐,不如与众乐乐。今天,看到一片如何经营Blog的文章,粗略翻译一下: […]

  40. How to Make Money From Your Blog Says:

    […] I’ve already written a lengthy article on this topic, so I’ll refer you there:  How to Build a High Traffic Web Site (or Blog).  If you don’t have time to read it now, feel free to bookmark it or print it out for later.  That article covers my general philosophy of traffic-building, which centers on creating content that provides genuine value to your visitors.  No games or gimmicks. […]

  41. Daily Links » digitalthom.com Says:

    […] How to Build a High-Traffic Web Site (or Blog) (tags: blog blogging Traffic web howto blogs Writing) […]

  42. MathBlog - Math, Stats, Web Analytics for Bloggers + Webmasters » How Long Before I Make X Dollars Per Day? Says:

    […] That is something that is beyond the scope of this blog. I’ve pointed you at several blog articles (links above), and I’ll point you at one of the most valuable I’ve read: Steve Pavlina wrote a post on building website traffic, where he says that it’s not necessarily the number of blogs you write, or the number of articles you post daily, but the value you offer to your readers in your posts. […]

  43. Life’s little snippets - shanglee.com Says:

    […] My confidence wavered. i took short cuts. I put snippets of other people’s views into my blog. I hope that’ll generate more interest for my readers. But i don’t feel good with what i write. And then i came across this person’s blog . It reminds me of the importance of writing something original, writing something of value. I feel a new lease of life. […]

  44. SridhaReena: CMS, Scripts, Software, Technology, WordPress, and everything Internet Says:

    […] 5. Create valuable, original, timeless content. […]

  45. Technology, Blogging and Making Money from Pavlina - *Jozzua Says:

    […] How To Create A High Traffic Website […]

  46. Publikk - Web Publicity Made Easy » Blog Archive » Body Says:

    […] Steve Pavlina: How To Build A High-Traffic Web Site. In short: create valuable, original, timeless content; write for humans, not computers; be yourself; treat your visitors like human beings; focus on helping people. […]

  47. innerblogger.com » Blog Archive » What’s Your Passion? Says:

    […] Read thispost, then Listen to this Podcast. […]

  48. innerblogger.com » Blog Archive » Content Rules! Says:

    […] How To Build A High Traffic Website by Steve Pavlina […]

  49. Intenta » Blog Archive » Cómo conseguir muchas visitas en una web o blog Says:

    […] Interesante, aunque en algún que otro planteamiento no estoy del todo de acuerdo. La totalidad de los puntos y su explicación sobre cada uno de ellos se encuentra en "How to Build a High-Traffic Web Site (or Blog)" […]

  50. DataWebTect » Blog Archive » Get traffic to your blog - Top 10 Says:

    […] Steve Pavlina - How to build a High-Traffic web site(or blog) […]

  51. The Dragon Slayer's Guide to Life Says:

    Why Blog? A Big Amen to Steve Pavlina

    It’s a question all bloggers ask themselves eventually. Remind me, why am I doing this again? As I have found myself spending progressively longer amounts of time on-line I’ve been wrestling with that very issue myself and want to share

  52. Blogging for Profit: Traffic Boosters · Elaine Vigneault Says:

    […] 2. Create Desirable Content: Traffic increases because people want to read what you’ve written. So give them something valuable. My blog has a variety of value sources from poker gossip to practical pet care advice to odd stories of my fortunate life. People come to read my blog because they like my photos, they learn something, they enjoy peering in on my unusual life, or I answer some burning question. Your website is whatever you want it to be. But every now and then, think about what your readers value and try to provide that for them. My experience, as well as the experience of many bloggers, is that honesty is the best policy. Self exposure creates a type of intimacy and truth that gains trust in your readers. It’s also pretty easy to write, which helps. Professional blogger Steve Pavlina writes: “If the stuff I’ve written on this site means I’ll never be able to run for a political office, I can live with that.  I’m willing to write what is true for me, even if it goes against my social conditioning.  Being honest is more important to me than being popular.  But the irony is that because bold honesty is so rare among civilized humans, in the long run this may be the best traffic-building strategy of all.” ~ Steve Pavlina in his blog post titled How to Build a High-Traffic Web Site (or Blog) […]

  53. 5 Wealth Lessons From 20 Percent of a Millionaire Says:

    […] I think the best way to provide $1 of value (or thereabouts) to as many people as possible is to give it away for free.  Who isn’t going to accept a free dollar?  While you’d go bankrupt doing this with a tangible product, this can be done sanely with digital content.  And thanks to the Internet, it’s possible to reach a large audience at extremely low cost.  As for the details of how to create valuable online content, check out How to Build a High Traffic Web Site. […]

  54. Internet Marketing Review » Blog Archive » Content is King Says:

    […] When I first started researching blogging, the most impressive article I found, imo, about the importance of content and how it worked to make his blog a huge hit and therefore the money followed, is on Steve Pavlina’s blog. Steve is the creator of Personal Development for Smart People, and he’s one of the smartest guys I’ve run across online. Do not miss reading his article on content. It will really help you understand what you are getting into when you decide to dedicate yourself to making your blog a success. […]

  55. How to Generate Compelling Content (Part I) » Continuous Learning Says:

    […] Steve Pavlina: Conent, content, content. 1) create valuable content 2) create original content 3) create timeless content … […]

  56. The Rule of 5 » Goals for 2007 - #3 - 100,000 Web Site Visitors Says:

    […] There is no one action I could take that would make this goal happen overnight. (if there is such an action, please tell me what it is!) And even though I am not exactly sure how this goal will unfold, I am reasonably confident that I can hit this goal in 5 months time. But how am I going to do it? One of the best things to do is find people that have done it, then learn from their techniques. A great place to start is with an article written by Steve Pavlina entitled, “How to Build a High-Traffic Web Site (or Blog).” If fact, the ten tips listed there constitute my primary plan of attack. For any of you looking to increase your traffic, that article is a great place to start. Read it, and that will give you an idea of what I do, from day to day, to increase my traffic. […]

  57. FitForFreedom Says:

    Monetizing your website (Part I)

    As I have announced in the last article Setting achievable goals, here is one approach to that.
    Starting at $0.00 per day
    As my new online business is a real startup, being 6 days old now, my average income out of this site is still - guess what - zero…

  58. The Dragon Slayer's Guide to Life Says:

    Writing for Bloggers 101: Writing Great Content and Avoiding Blogger Burnout

    I am thrilled to offer this post from guest blogger, Peter Stern. You can see why he has my great respect. I’d love to make this required reading for every blogger. Ah, the wonders of the Internet… It’s given us

  59. M Y P A J A M A . C O M / In defence of irregular blogging Says:

    […] But not really. It is a good idea to place your bets on actual people reading your blog. If you are taking the trouble of writing posts that are of value to people, then word-of-mouth will do your cause more good than search engine optimisation. Read this post on StevePavlina.com to see what I mean. […]

  60. Ten Tips To Build A High Traffic Web Site or Blog | THE ASSOCIATE REFERENCE Says:

    […] If you wish to seriously learn about high traffic web sites or blog, then you must read and understand all the ten tips to build a high traffic web site or blog by the famous Steve Pavlina at his blog StevePavlina.com. […]

  61. Critical Care 4 Marketing » Blog Archive » 10 Tips To Create High Traffic Web Sites Says:

    […] If you wish to seriously learn about high traffic web sites or blog, then you must read and understand all the ten tips to build a high traffic web site or blog by the famous Steve Pavlina  at his blog StevePavlina.com. […]

  62. Thank You Fellow Bloggers Meme — Brendan McPhillips Says:

    […] The next blogger I want to thank is one of my most favorite, Steve Pavlina. I found Steve’s site by doing a Google search on quitting coffee and found this article. Immediately I knew Steve and I were “kindred spirits”. He was writing about a lot of the things that I’ve been interested in and studying for 20 years namely, personal and spiritual development. All of his articles are interesting but some that have really inspired me to start and grow my blog including How to Build a High Traffic Website (or Blog) and Blogging for Personal Growth. Thank you Steve! […]

  63. HrCongress2006.com » Finding the Perfect Host for Your Website Says:

    […] Unfortunately, when many people have their sites hosted by a reputable host and have opted for the lowest-priced package; their site will be placed on a server with many other sites. In some cases, there are restrictions about what extra programs can be used on that server, and you are allocated a relatively small amount of disk space. Basic plans often make your site run slower than do larger plans, and if one of the sites on the same server as your site gets a great deal of traffic, it further slows the performance of your site. […]

  64. Raw Foods Says:

    […] Here’s a quote from How to Build a High Traffic Website, which I posted two years ago: My goal isn’t to convince anyone of anything in particular.  I’m not an animal rights activist, and I don’t have a religion to promote.  My goal is to awaken people to living more consciously.  This requires raising people’s awareness across all facets of their lives, so they can make the big decisions for themselves.  It requires breaking social conditioning and replacing it with conscious awareness and intention. […]

  65. Why A Vegan Blog? | Vegan Soapbox Says:

    […] Steve Pavlina (blogger first, vegan second) says, “…it’s a bad idea to feed cows cement dust and bovine growth hormone, to pack live chickens into warehouses where the ammonia from their feces is strong enough to burn their skin off, and to feed 70% of our grain to livestock while tens of thousands of people die of hunger each day. I also think it’s a bad idea to pay people to perform these actions on my behalf. It really doesn’t matter to me that 999 people out of 1000 disagree with me. Your disagreement with me doesn’t change what went into producing your burger. It’s still a diseased, tortured, chemical-injected cow, one that was doomed to a very sad life because of a decision you made. And you’re still responsible for your role in that cow’s suffering whether you like it or not… I’m fully aware that some of my opinions are unpopular, and I’m absolutely fine with that. What I’m not fine with is putting truth to a vote.” […]

  66. Important Trait of a Successful Blogger: Be Yourself | Filipino Entrepreneur for Home Business or Small Business Says:

    […] If you have read Steve Pavlina’s How to Build a High Traffic Website, he suggested 10 tips to be successful creating that massive traffic. 1. Create valuable content. 2. Create original content. 3. Create timeless content. 4. Write for human beings first, computers second. 5. Know why you want a high-traffic site. 6. Let your audience see the real you. 7. Write what is true for you, and learn to live with the consequences. 8. Treat your visitors like real human beings. 9. Keep money in its proper place. 10. If you forget the first nine suggestions, just focus on genuinely helping people, and the rest will take care of itself. […]

  67. How to Build a Successful Online Business Says:

    […] In the past I’ve written articles trying to teach people how to build successful online businesses, including How to Make Money From Your Blog and How to Build a High-Traffic Website. Those were long, detailed articles, and both have become extremely popular in the blogosphere. I didn’t charge any money for this content — it’s all free. Those articles inspired a lot of people (hundreds that I know of) to enthusiastically start their own websites. Some of those people are doing quite well now, but most that I’ve been aware of have failed miserably. […]

  68. Timeless blog content - make money blogging ~ SEO ~ blog monetising Says:

    […] I was reading a great article by Steve Pavlina on how to build a high traffic website. One thing that really struck me was his thoughts on creating timeless content. If you want to atttract a lot of visitors then it’s probably best to create content that will be relevant one, two, or even ten years from now. Especially if you are in this for the long haul. […]



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