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Values Update

December 19th, 2004 by Steve Pavlina          Email this article to a friend Email this article to a friend

This past week I updated my personal values. My previous list was (in order of priority):

  1. Growth
  2. Intelligence/reason
  3. Clarity/focus
  4. Drive/desire/determination
  5. Efficiency
  6. Self-discipline
  7. Health/vitality
  8. Success/achievement/accomplishment
  9. Industry/persistence/diligence
  10. Confidence
  11. Resilience
  12. Courage
  13. Loyalty
  14. Order/structure/cleanliness
  15. Curiosity
  16. Excitement/adventure

My new list is:

  1. Clarity/focus
  2. Health/vitality/fitness
  3. Peace
  4. Connection/empathy
  5. Intelligence/reason
  6. Honor/honesty
  7. Courage
  8. Fun/humor
  9. Excellence/mastery
  10. Impact/making a difference
  11. Growth

I normally update my values every 3-6 months, and the previous list was about 5 months old. These lists don’t represent my overall global life values. What they represent is what I consciously want to focus on for the next several months. They act like a compass, helping me decide which way to go whenever I need to make key decisions. I select these values to sharpen my short-range focus, so I can end up where I want to be six months from now. Once I hit that milestone, I usually need different values to hit the next one.

If you have a lot of different goals, values tell you where to focus your energy. If you really want to quit smoking, for example, you can temporarily make “health” your #1 value, so that it guides all your decisions. Once you’re satisfied you’ve permanently quit though, you might bump health down a few notches and concentrate on something else for a while.

Most books I’ve read that cover values only go so far as uncovering the values you already have, but all that does is tell you what’s been conditioned into you already. I find it much better to list the values you need to follow in order to gain the results you want, and then start making conscious decisions based on those values.

My old values list represents the values I selected to navigate the transition out of game publishing and into writing and speaking full-time. I’m now already working on my writing and speaking career full-time, so it was a good time to update my values to decide what kind of compass I’ll need for the next phase, which is to build my new career into an enterprise with a positive cashflow. Right now my income from writing and speaking is basically $0, so I’m just at the beginning. I’m also going to encounter a number of new expenses in the next few months — for starters, working in the gaming industry for a decade didn’t exactly equip me with the kind of wardrobe needed for professional speaking. I only own one suit, and I’ve already worn it more times this year than I probably have in the previous 10 years combined. Hmm… I wonder if these “speaker clothes” would be tax deductible then. I’d imagine you could make a pretty good case that they would be. I’ll have to check on that.

Some comments on these values changes….

As I navigated the transition from one career to another, I wanted growth to be my highest value; that was the driving force behind the change — to switch to a career that would give me a lot more growth potential. But I also needed to navigate the tricky change with tremendous intelligence and reason and not jump into things blindly, so that was my #2 value. And with my #3 value of clarity/focus, I spent a lot of time carefully thinking things through. Even so, I still made some mistakes (like starting a book project I later had to cancel), but those were largely due to factors I couldn’t foresee. Overall the transition went pretty smoothly, and most of it went better than my (fairly conservative) plans anticipated. The other values on my original list should be pretty straightforward, so I won’t comment on those specifically.

In creating my new values list, I bumped clarity/focus to the #1 spot. I’m moving very rapidly into a new business, so it’s extremely important to me that I remain intensely goal-oriented and laser-focused from the very beginning. Just as I learned from my shareware business, any products I develop today may still be selling in 10 years. The decisions I make over the next few months need to be as sharp as possible. And these decisions must be guided by a crystal-clear vision. The best way to predict the future is to create it.

Next, I moved health/vitality/fitness up to spot #2. This is a pretty severe change for me. Public speaking requires a lot of energy, so it’s hard to be a really dynamic speaker if you’re not in great shape. I also think that when a speaker is in outstanding physical condition, it only adds to his/her credibility. When I see an overweight speaker talking about success, it makes me wonder why this person hasn’t been successful with their own body; it sends a message of incongruency. I currently weigh 179 lbs (at 6′0″), and I want to reduce that to 165. It’s not a major change, but I want to keep my standards very high in this area for the next few months. Once I hit that goal I can drop this value back down a few notches. But for now I want it high, so I make fitness a very high conscious priority. I think the last time I had this value in such a high position was about 5 years ago when I was exercising 2-3 hours per day (running with a marathon-training group, weight training, and Tae Kwon Do). So when I make this area of my life a priority, I know I can really go far with it. I understand now why Tony Robbins made health/vitality his #1 value (as he wrote in Awaken the Giant Within); he has to be in outstanding physical condition to display such sustained energy in his seminars (which often go from 9am to 1am for several days in a row).

Peace is my new #3 value. This one has never been on my list before, so I’m adding it in partly as an experiment. Since I’m going through a lot of fast-paced changes, I think it will be helpful to consciously focus on maintaining a state of inner peace. I don’t want to work myself to death or stress over things that don’t matter. So this is sort of a “stress management” value. Last night I did a one-hour meditation as conscious choice to manifest this value, and that really helped me relax. Plus I think this value fits nicely with the one below it…

#4 is connection/empathy. Whereas getting to this point in my transition involved mostly focusing on “private victory” values, speaking and writing requires values that are more “public victory” oriented. I’ve been reading the bios of many successful speakers, and one pattern I’ve noticed is that great speakers are able to form a deep emotional connection with their audiences. They don’t give memorized or canned speeches — they adapt the speech in real-time based on audience response. I was utterly amazed to learn that MLK’s famous “I Have a Dream” speech wasn’t pre-planned; he delivered it impromptu. I can only wield this audience-adaptation ability to a very limited degree right now. So I think building my skill at emotionally connecting with people will help a great deal, not just with audiences but also one-on-one. Plus this value should help me avoid the guru trap where speakers make themselves appear too perfect, making it harder for audiences to relate to them. It’s tricky to balance giving out useful information and promoting yourself as an expert while maintaining a strong emotional bond with the audience as a real person. One of the best speakers in this area is Barbara De Angelis. I’ll be seeing her speak here in Vegas next month. My wife is quite happy to see this value so high on my list. :)

#5 is just a drop-down from the original list. I added #6, honor/honesty, so I consciously remember to focus on being impeccably ethical in all my dealings as I start out in this business. I don’t know if this will be an issue in the speaking business, but when I started in the retail games business back in the mid-90s, I encountered loads of dishonesty and dishonorable behavior when dealing with publishers and agents, and I tried to put up with such people when I should have just walked away. I also want to be guided by a strong sense of honor and integrity. For example, I wouldn’t give a speech that would help McDonald’s increase its sales, no matter how much money they offered me. But I could give a speech that would help McDonald’s employees think more consciously about how their actions were affecting the planet. Because there are a lot of corporations whose actions run contrary to my sense of ethics, there’s a good chance this value will lead me more in the direction of public seminars as opposed to doing corporate-paid speaking. I want to start focusing on this value now, so I don’t fall into the kind of trap where my income and my sense of honor are at odds with each other. This was a really easy value for me to satisfy in my shareware business because I had so much control over everything, so I just refused to work with people who were dishonorable or dishonest. But since I’m treading into unfamiliar territory, I want to be extra-cautious in determining which people I do business with.

Courage at #7 carries over from the original list. I’m sure I’ll encounter more situations where I’ll have to exercise this value to take on challenges that I might not feel quite ready for.

#8, fun/humor, is a reminder to focus on enjoying what I do and also to bring lots of humor to my speeches. Injecting humor into my speeches is definitely one of my strengths, and humor is a great way to maintain an audience’s interest. My speeches that included lots of humor have always gone better than those with little or no humor, and they’re also a lot more fun to deliver as well.

Excellence/mastery at #9 is a new addition. Since I’m just starting out in this new career, it’s important for me to work hard at becoming outstanding at what I do. I don’t just want to be a good speaker or even a great one. I want to be one of the best, which means working hard over the next decade to get better and better every year. I’ve also learned that it’s important to maintain very high standards right out of the gate; if you go pro and behave like an amateur or conduct yourself unprofessionally, you can wreck your reputation and have a hard time recovering. But I put this value below courage because I think there’s more risk of me holding myself back unnecessarily as opposed to taking on challenges I’m really not ready for. I already have a decade of experience running a business full-time; otherwise, this value would probably need to be higher.

#10, impact & making a difference is what speaking is all about for me. All the higher values serve to reinforce this one. And finally, growth at #11 is a reminder to continue to push myself if I ever hit a new plateau at some point.

I was able to drop several values from the original list either because I’ve reached the point where I can afford to take them for granted for a while, or I don’t really need to focus on them consciously during this period. For example, I’m already feeling so driven right now that I don’t need to consciously think about doing things to feed my drive.

I’m really pleased with this new values list, since I feel it accurately reflects where I need to focus my attention during the next several months. Since I rely on these values to make decisions, my behavior shifts right along with them, and therefore so do my results. Whenever I have to make a decision, I just ask, “What would a person with these values in this particular order do in this situation?” I’m certainly not perfect at being true to my values, but I stick with them well enough that it really makes a big difference.

Even though this entry is all about my own personal values, hopefully if you’ve read this far, you’ve picked up some ideas you can apply to your own life to live more consciously. If you want ideas for brainstorming your own values, I typed up a list of over 300 values here. Also, I’m working on a new article that goes even deeper into this subject and which will guide you through the process of creating your own values list; with any luck I’ll be able to post it this week.

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15 Responses to “Values Update”

  1. TesTeq Says:

    So you decided to retire. Now I understand why you cancelled your book.

  2. neon Says:

    Perfect inspirational articles Steve! Thanks a lot.

    I have a little problem with definition of my values. Because of one value that’s driving me crazy - moodiness/inconstancy which I don’t know how to deal with. I am able to set my goal list one day, but the other day my mind completely change and I have new life values in my brain which don’t correspond with my list.

    I am talking about the big values of life. One day I am completely for enjoying of life in the mean of learning, studying everything I can, working 100% on my goals, but the other day, my little freaky Taoist mind impeach all of my strove for knowledge and enjoyment and is focused on the simple things of reality. Calmness, simplicity, nothing is more important than to be here and now and there’s NO knowledge you can get from (self improvement) books, all you need is your clear mind and consciousness.

    Is it the real schizophrenia in my mind? I don’t know, but never found anybody similar. Always when I start to hunt for anything (money, success, enjoyment, family…), my self-reflection is saying: it’s not going to lead you anywhere; it’s not the meaning of life :)

    I have a really strange life after all.

  3. GBGames Says:

    That was a really insightful look into the process of working on your values list. I’ve come a long way from when I had no idea what values I already have, but I still need to improve my clarity here. I’ve identified a number of values that are important to me, but organizing them by priority has been difficult. Thanks!

  4. Steve Pavlina Says:

    In reply to the comment above, that’s a very common situation. This is one reason that clarity/focus is such a high value for me. I spend a lot of time working to get really clear on my overall philosophy and my goals; otherwise, I’ll shift around too inconsistently because growth is so important to me.

    This involves carefully balancing “being” (presence) with “doing” (action). I used to have a lot of conflict between these two, where I’d ask the same questions you do. But then I started to search to see if there was a state I could reach where being and doing were entirely congruent, where I could accept being who I was in the moment while at the same time taking action to achieve new states. For me this involves reaching the state where what I do is simply who I am, so there’s no conflict. I feel I’ve finally reached this point just in the past few months. It started with focusing heavily on the “being” side and figuring out what was really important to me in life and what kind of person I wanted most to be; then I thought about what I could manifest in terms of actions and results if I just made a strong effort to be my best self.

    Money, success, enjoyment, family, etc. are not deep enough values to understand being. You need more character-focused values like honor, integrity, honesty, compassion, courage, etc. When you decide the kind of character you most want to wield, deep beneath the more superficial values like success, then you’ll have a strong sense of being, and from that will begin to arise a purpose that will lead you into taking action that is perfectly consistent with who you really are. For example, courage is a very strong character value for me. So when I act with courage, I feel very congruent. But if I take steps that are too timid and overly cautious, I feel a conflict between who I am and what I do.

  5. neon Says:

    Thank you very much Steve. You have said in few sentences what I haven’t found in 100 books. Thanks again!

  6. No Such Person Says:

    Neon, I experienced similar turmoil. My conflict was largely with Christianity instead of Taoism. I cannot guide you. I can only offer my own experience.

    My conflict was rooted in the fact that I was not discerning. I was blindly following orders. The Church demanded money and obedience and told me not to pursue money or success or women. Family demanded my obedience and my labor. My boss demanded that I work late and on weekends. The TV demanded that I buy a big house, and a sofa, and a double-cheeseburger. They gave me conflicting orders. How could I not be conflicted every day?

    I shut out their voices and began observing the world. I realized that my church, my family, and my friends, were serving themselves. Most of them wanted something from me. Moreover, they lacked wisdom and had given me false information. I eventually saw that the world is not confusing. The people are confused. And they spread their confusion to me!

    I do not understand Taoism, well. As I understand it: Working for success is good. Dwelling on success is bad. Struggling to grow is good. Domineering is bad. Creating wealth is good. Possessiveness is bad. Working 100% is good. Desiring 100% is bad. Perhaps there is no real conflict? Or perhaps some of the information you have been given is incorrect? You must learn what is true and false for yourself.

  7. neon Says:

    Thanks a lot No Such Person. I am reading Steve’s post and yours again and again.

    Steve the problem is, I am always feeling different professions I am congruent with. I am not talking about values now. Values are nearly the same for me as I realised after reading your post. But what profession to be in life is the biggest question for now. I am very widely oriented person, I enjoy everything what I have mood for and my moods are changing in days, weeks, months and they change totaly. I am able to be satisfied with being the speaker one day and the other day I am very reserved and don’t need to speak with anybody just to meditate, the other day I am ready to learn martial arts and enjoy movement, the other day I am lazy to train at all, but instead I feel I was born to be artist and enjoy painting that day. The problem is, I feel always congruent with nearly everything I doo, but only for the particular moment of life, till my mind change.

    But I realised one thing. The values are still the same. Interesting, but still have no clue what way (profession) should I move on to achieve these values and to be myself. I am totaly lost what my predispositions are, maybe because I am so self-confident and precise in the jobs I do that I am succesfull in everything, the problem is I have no drive to stick with one thing and I am always changing, so the end effect is null.

    PS. I am sorry for my english, it’s so hard to explain what I mean, if it’s not my native language.

  8. Steve Pavlina Says:

    There’s no rule that says you must have only one career your entire life. You can be a martial artist for a decade, then a singer, then a speaker, then a politician if you want. When I was 22 I wanted to be a game developer — done. Now at age 33, I want to be a speaker and writer. Perhaps at age 44 I will choose something different.

    You don’t learn what’s right for you by thinking about it all day long. You learn what’s right you by diving in and trying different things. If it’s wrong for you, you’ll find out by doing. Then you can change and move onto something else. Fail your way forward.

    I remember seeing an interview with a group of self-made millionaire entrepreneurs, and on average each of them had been in something like 17-18 different businesses before finding the one that made them really wealthy. They dove in, tried something, and if they found it was wrong for them, they cut out fast.

    Read the bio of Leonardo da Vinci. He had an amazing number of different interests. There’s no reason you can’t do the same. You’re free to have a dozen or more different careers if you so choose.

  9. neon Says:

    Great answer again. Maybe because I respect you so much Steve. Thank you very much.

    One more question, if you don’t mind. I realised when trying to set my values that there are some differences. There are values like growth and there are values like courage and discipline which are the base for the growth. If I won’t have discipline and courage I will not do things which are helping me to growth. Should I differentiate these.

    Is growth value? Is effitiency value? Aren’t they functions and the Intelligence/Excellence/Courage are the values to lead to them?

  10. Steve Pavlina Says:

    Yes, you can differentiate those values. Remember that values are just a guide for you to use in making decisions. Even a single value like courage will mean different things to different people, so you have to consider what it will mean to you and how it will affect your behavior if you consciously remind yourself to live that value. Values are like a compass, but you may need to recalibrate it many times to get it to feel right for you.

    For example, when I wake up in the morning, my first thought when I get up is, what do I do now? I look at my values, and I see clarity/focus in the top spot, so that might translate into the action of reviewing my schedule for the day to get clear on what I intend to do. Ok, so now I’m feeling pretty clear and focused — I know what I have to do today, so that value is satisfied. Then I look at value #2, health/vitality/fitness. This value tells me to exercise right away and to remember to focus on getting in shape. So I exercised, showered, and then ate a breakfast of fresh-squeezed veggie juice and steamed broccoli. Then onto value #3, peace… feeling pretty peaceful after exercise and breakfast, so that value is already satisfied. Next, connection/love… spend time connecting with my wife and talking about what’s coming up for us. Then intelligence/reason mixed with honor and courage led me to conduct and conclude a negotiation that transformed an increasing messy win-lose situation into a win-win one (and that in turn gave me additional peace and clarity). So your values become your daily priorities. It’s not that you have to address them in order each day like this, but you have to put first things first and invest time and energy into satisfying them — the higher on the list a value is, the more important it is to you. If a high value isn’t being satisfied, you need to do whatever it takes to get it up to par.

    Of course there are interruptions that will throw you off course, but you just keep going back to your values and doing your best to satisfy them, starting from the top down. This keeps you putting time into what’s really important to you instead of having it gobbled up by urgent things.

  11. neon Says:

    Hmm.. and hope it’s the last thing, but I am reading the 300 point value list and thinking. I am attracted to words which are describing my ideal. And my ideal is just ideal because it’s something I am not. I am very attracted to brave, cool-headed, full of awareness, persons, like kevin costner in the bodyguard :) But does it mean I am congruent with these values? Is it ok to make my top ten list from values that I know I lack in, just to improve them? Thereupon I’ll be living for the reason of pursuing these values.

  12. Steve Pavlina Says:

    Absolutely! If you weren’t somehow lacking in applying your top values, you wouldn’t need a values list to begin with.

  13. neon Says:

    Thanks!
    Only problem now is, where to take the energy to stick with my values :) Ok, so I should put energizing to the top of list.. maybe I am getting it :)

  14. Steve Pavlina Says:

    I just posted a new article called Living Your Values which will shed more light on this subject.

  15. Samuel Tee Says:

    I wonder if there is a value which is the most important for any success in life. I think the foremost value that is needed for success is self-discipline. What can be done without self-discipline? Even reading an article from Steve’s blog to improve oneself is self-discipline. Calling up a customer to review a product is self-discipline. Learning peace is self-discipline. Becoming courageous requires self-discpline. Values can all be learnt if one has self-discipline



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